Why YouTube Shorts Is the Smart Move
TikTok’s journey in the U.S. has been a whirlwind of uncertainty, with the app caught in a game of digital tug-of-war. With every tick of the clock, the government has threatened to pull the plug, flipped the switch off, and then turned it back on again, leaving users and creators in a constant state of suspense. It’s a powerful reminder that no social media platform is guaranteed—and why it’s wise not to put all your eggs in one digital basket.
But let’s be real—does it even matter? Content is content and while back in the day creators had few alternatives, the game has changed. There are multiple platforms that your content could appear, including Instagram Reels, Snapchat Spotlight, Triller, Twitch, LinkedIn, RedNote, Clapper and Fanbase. But, if you’re thinking long-term, their is a strong argument that the platform at the top of your list should be YouTube Shorts and here’s why…
1. Reach That’s Next-Level
With 2.5 billion users and 8.4 billion videos watched daily, YouTube isn’t just playing the game—it is the game. TikTok’s numbers are impressive, but YouTube offers global exposure that’s unmatched.
2. Money Talks
TikTok payouts are loose change compared to YouTube’s $23 billion creator payouts. Shorts revenue-sharing is growing, and YouTube’s 50% ad split means creators actually get paid what they’re worth.
3. TV Is the Future
45% of YouTube views happen on TVs. Your Shorts could be on big screens, sitting alongside family movie night and primetime shows. Who wouldn’t want that glow-up?
4. Built to Last
TikTok trends fade fast. YouTube builds loyalty. It’s where kids, families, and everyone in between are tuning in. If you want fans who stick with you, YouTube’s your spot.
5. Easier Than Ever
YouTube makes pivoting simple with tools like AI-assisted editing and Auto Layout, letting you turn old content into new hits without the headache.
Why Wait?
While TikTok debates swirl, focus on building your future on multiple platforms. And most definitely add Shorts to your mix as it offers reach, revenue, and staying power that other platforms just can’t match. It’s not just a backup—it’s the main event. Your audience is waiting—go grab them.
